Source: #1 "How Pervasive Are Perceptions Of Bias? Exploring Judgments Of Media Bias In Financial News."

Glynn, Carroll J., and Michael E. Huge. "How Pervasive Are Perceptions Of Bias? Exploring Judgments Of Media Bias In Financial News." International Journal Of Public Opinion Research 26.4 (2014): 543-553. Business Source Complete. Web. 10 Feb. 2016.

About this source

This study discusses how many media outlets are perceived as “Biased or unreliable” by the general public. The researcher is trying to pursue a deeper understanding of media bias. Mainly in the field financial media. The purpose of this study is to find a deeper understanding of media bias by examining a specific segment of the media. Financial media is special in the that the content is "less political".

Quotes

“The Pew Research Center in 2011 reported that 66% of Americans feel that news stories are inaccurate, 77% perceive a one-sided favoritism in the news, and 80% believe that the media are influenced by powerful individuals and organizations”

Source: #2 "Social Influence and the Collective Dynamics of Opinion Formation"

Moussaïd M, Kämmer JE, Analytis PP, Neth H (2013) Social Influence and the Collective Dynamics of Opinion Formation. PLoS ONE 8(11): e78433. doi:10.1371/journal.pone.0078433

About this source

"Social influence is the process by which individuals adapt their opinion, revise their beliefs, or change their behavior as a result of social interactions with other people.". I used this article to show that ones beliefs are not generally passed down through lineage, beliefs and opinions can be made based on a local majority of other beliefs and opinions. People of similar demographics tend to have similar beliefs.  

Quotes

"In many social and biological systems, individuals rely on the observation of others to adapt their behaviors, revise their judgments, or make decisions"